One of the major aspects of putting together a successful marketing campaign is to price the project appropriately. From the point in time where the development started with a approximate feasibility study which took into account to where it is now when the construction is either underway or just about to start – now the marketing campaign has to kick and produce results. This is only possible if the pricing of your projects meets the current...

This month we got together with the Director of Marketing at Motion Property, Nurit Brukarz to discuss the current trends and intricacies in marketing projects off-the-plan. Nurit’s property career started at a tender age of 15, as the Saturday receptionist at her father’s local real estate agency. In her highly successful career, Nurit has held positions in a multitude of industry disciplines, including Property Management, Trust Accounting...

Multi-million dollar projects require adequate attention. Most experienced developers agree that when a development is presented with insufficient detail – the sales of the project can be really difficult. From the industry data, typical budget allocation should be between 0.5% and 1% of the total costs budget of the overall project. This will include items as animations and flythroughs, 3D marketing imagery in exteriors and interiors, online...

This month we interviewed Darren Comber from DCF Design Group. DCF Design Group has been a very succesful Building Design practice and for over 15 years has created award winning designs in both Individual Boutique Homes as well as Multi Unit Apartment Developments. As director, Darren Comber maintains a personal involvement in all design work and client liaison, providing an intimate, site-specific approach that sets DCF Design Group apart from...

This month we interviewed Renato Sturma from Finance Advocates and talked about construction and development finance. Renato comes from a 27 year background in banking and finance and for the last 12 years has been working in the area of loan transactions from Home Loans, Commericial, Construction and Development projects including Joint Venture and equity participation. The topics that Renato discussed were the current state of the market,...

Dr Clotaire Rapaille, a marketing specialist, has written a number of books on the subject of why people make decisions and what compels them to action. In the latest book titled “7 Secrets of Marketing”, he believes that most buying decisions are strongly influenced by the reptilian brain, which is made up of the brain stem and the cerebellum. Only accessible via the subconscious, the reptilian brain is the home of our intrinsic...