One of the major aspects of putting together a successful marketing campaign is to price the project appropriately. From the point in time where the development started with a approximate feasibility study which took into account to where it is now when the construction is either underway or just about to start – now the marketing campaign has to kick and produce results. This is only possible if the pricing of your projects meets the current...

Multi-million dollar projects require adequate attention. Most experienced developers agree that when a development is presented with insufficient detail – the sales of the project can be really difficult. From the industry data, typical budget allocation should be between 0.5% and 1% of the total costs budget of the overall project. This will include items as animations and flythroughs, 3D marketing imagery in exteriors and interiors, online...

Dr Clotaire Rapaille, a marketing specialist, has written a number of books on the subject of why people make decisions and what compels them to action. In the latest book titled “7 Secrets of Marketing”, he believes that most buying decisions are strongly influenced by the reptilian brain, which is made up of the brain stem and the cerebellum. Only accessible via the subconscious, the reptilian brain is the home of our intrinsic...

So what does selling ice to Eskimos have to do with property development and targeted marketing you may ask – well, in short everything. By knowing your target market and developing property to suit the predominant majority of buyers in the market – this opens the opportunity to appeal more and sell your projects faster, thus maximising your profitability. Sounds quite simple, right? If only it was so in real life – quite often I’ve seen...

One of the most important keys to keep in mind with your development – is to consider the Property Market in general and its cyclical timing. Sometimes the market is up and sometimes the market is fairly flat. So how do the experienced developers make a profit regardless of where the Market is? Development projects have a lot of flexibility if purchased correctly. The development could be sold Subject to receiving the town planning...

The most important aspect of the entire venture is picking the right agent rather than just relying on choosing an estate agency to market your project. Quite often, I have seen property owners pick a big-name agency and expect that because of the reputation of the agency, their property will sell automatically. It is not enough just to leave your property in their hands without personal attention to the campaign. It is much more important to...