Multi-million dollar projects require adequate attention. Most experienced developers agree that when a development is presented with insufficient detail – the sales of the project can be really difficult. From the industry data, typical budget allocation should be between 0.5% and 1% of the total costs budget of the overall project. This will include items as animations and flythroughs, 3D marketing imagery in exteriors and interiors, online...

Dr Clotaire Rapaille, a marketing specialist, has written a number of books on the subject of why people make decisions and what compels them to action. In the latest book titled “7 Secrets of Marketing”, he believes that most buying decisions are strongly influenced by the reptilian brain, which is made up of the brain stem and the cerebellum. Only accessible via the subconscious, the reptilian brain is the home of our intrinsic...

138 Alma Rd, St Kilda East Recently we completed a visualisation project for an apartment development in St Kilda East. Because of the nature of the project – it was a bit more complicated than usual because of a heritage protected house that had to be retained at the front of the project. So rather than taking a standard approach and showing a streetscape profile of the development – we created a hidden shot of the development which...